One eye.
Two doors.
We reposition independent hotels for guests who know the difference.
Field-based. Africa & Asia.
The best addresses
in Southeast Asia and Africa
are invisible to the guest who would pay most to stay there.
Not because the product is weak.
Because the positioning was never built for the European eye.
LUMA bridges that gap.
We conduct field audits — on-site, in person — and then execute the repositioning that follows:
photography direction, website copy, digital presence, narrative framework.
Three languages.
Intercultural fluency built across 40 countries.
Physical presence where the work happens.
This is what you cannot do from the inside.
The Work.
LUMA SIGNATURE AUDIT
A structured assessment of your property —
how it reads to the European premium traveller, what is blocking conversion, what to prioritise.
Delivered as a confidential written report.
LUMA REPOSITIONING RETAINER
Ongoing execution for owners ready to act: photography brief, website copy, Instagram strategy, Google Business optimisation, naming.
Monthly retainer. Minimum 3 months.
See the work
Sample Field Audit — Anonymised
A real audit, property names redacted.
Your property
deserves the right audience.
LUMA works with a small number of properties at a time.
If you're ready to close the gap — start here.