About LUMA
LUMA is an independent consultancy for premium hotel repositioning.
We work with independent properties across Asia and Africa — boutique hotels, owner-operated resorts, small groups — and position them for the European traveller who would pay most to experience them.
The work is field-based. We assess properties on-site, read them through the lens of the high-value European guest, and execute the repositioning from the ground up.
Three languages — French, English, German.
Intercultural fluency built across 40 countries.
10 years across European premium markets.
Our background in premium sales, geopolitics and international communication shapes how we read markets, not just properties.
What matters is the audit — and what happens after.