Request a field audit.

LUMA works with a small number of properties at a time.

If you own or manage an independent premium hotel in Asia or Africa and want to understand how it reads to the European traveller — start here.

Primarily across Southeast Asia and East Africa. If your property is outside these markets, reach out — we assess each request individually
With a conversation. We review your property's digital presence, positioning, and photography — then determine whether a field visit is the right next step. Contact us to get started.
No. LUMA works with independent properties — boutique hotels, owner-operated resorts, small groups — that have a strong product and are ready to invest in reaching the European premium market. If you're unsure whether we're the right fit, reach out and we'll tell you honestly.
No. Pricing varies by property size, location, and scope. All engagements start with a conversation. Contact us and we'll come back to you within 3 working days.
A structured assessment across seven dimensions: digital presence, visual narrative, intercultural readability for the European market, pricing signals, guest experience, competitive landscape, and a ranked priority list. Delivered as a confidential written report within two weeks.