Request a field audit.
LUMA works with a small number of properties at a time.
If you own or manage an independent premium hotel in Asia or Africa and want to understand how it reads to the European traveller — start here.
Frequently Asked Questions
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Primarily across Southeast Asia and East Africa. If your property is outside these markets, reach out — we assess each request individually
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With a conversation. We review your property's digital presence, positioning, and photography — then determine whether a field visit is the right next step. Contact us to get started.
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No. LUMA works with independent properties — boutique hotels, owner-operated resorts, small groups — that have a strong product and are ready to invest in reaching the European premium market. If you're unsure whether we're the right fit, reach out and we'll tell you honestly.
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No. Pricing varies by property size, location, and scope. All engagements start with a conversation. Contact us and we'll come back to you within 3 working days.
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A structured assessment across seven dimensions: digital presence, visual narrative, intercultural readability for the European market, pricing signals, guest experience, competitive landscape, and a ranked priority list. Delivered as a confidential written report within two weeks.