One eye. Two doors.

L U M A offers two engagements,
designed to work in sequence.

LUMA conducts an on-site field audit: one to two days at your property, a structured assessment across seven dimensions.

  • Digital presence (website, OTAs, Google Business)

  • Visual narrative and photography quality

  • Intercultural readability for the European premium market

  • Pricing signals and rate positioning

  • Guest experience and physical touchpoints

  • Competitive landscape

  • Quick wins and priority ranking

The output is a confidential written report — precise, actionable, delivered within two weeks of the site visit.

This is a field-based diagnosis. Not a general recommendation.

Before repositioning a property, you need to know exactly how it reads — and to whom, and why it fails to convert.

LUMA SIGNATURE AUDIT

LUMA handles the execution on a monthly retainer:

  • Website copy rewrite (EN/FR/DE where relevant)

  • Photography direction and creative brief

  • Instagram content strategy and editorial calendar

  • Google Business optimisation

  • Naming and tagline if needed

  • OTA listing rewrite

Minimum engagement: 3 months.

For owners ready to act on the audit findings.

LUMA REPOSITIONING
RETAINER

Most clients begin with a Signature Audit. The retainer is offered when the audit reveals a clear execution roadmap.

See the work.

Download PDF

Sample Field Audit — Anonymised
A real audit, property names redacted.